In the fast-paced world of product development, it's easy to get caught in a cycle that feels productive but actually stifles innovation and growth. We refer to this cycle as "The Evaluative Loop," and it can become a comfort zone for many of us in teams.

​However, there's a more effective path to creating products that resonate deeply with users and drive impactful outcomes: generative research.

​Join us for a panel event where we explore how to escape the evaluative loop and the power of generative research.